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Erica Younkin

Digital Strategist + Founder

Erica YounkinErica Younkin is a skilled marketer and digital strategist who has worked with clients across a range of industries, including CPG, health and wellness, media, real estate, higher education, non-profit, entertainment, and travel.

Erica graduated from the University of Colorado – Boulder with a degree in advertising, and began her career in New York City as a freelance editorial writer, and also as a custom invitation designer/producer for Ellen Weldon Design. From there, she transitioned to marketing, working at Nickelodeon as a digital marketing producer and then at Outside magazine as a marketing manager.

Erica eventually moved back West to work for the University of Colorado as assistant director of online marketing for student recruitment. Following CU, Erica worked in the natural/organic division of General Mills as a community manager and integrated marketing manager for LÄRABAR. It was there that Erica helped develop a best-in-class marketing model that was implemented throughout General Mills.

Erica started BRANDcrafted in 2013, and is passionate about helping businesses navigate and nail their marketing outreach.


Kathryn Dorolek

Special Projects Manager

Kathryn DorolekTalented special projects manager, Kathryn Dorolek, is our trusted source for executing unique and one-to-one marketing strategies. Kathryn attended the University of Colorado – Boulder where she earned a degree in advertising. She kicked off her career at TDA Advertising + Design where she served a variety of food and beverage, tech, and retail clients.

From there, Kathryn transitioned to the client-side where she worked for more than 15 years with national restaurants and retail companies, including Quiznos, Bakers Square, and Mrs. Fields.




BRANDcrafted Marketing

We help businesses grow by developing engaging and measurable digital marketing strategies to reach more targeted customers online. From goal setting to planning to program management, we exist to help companies operate more effectively by outsourcing their digital marketing efforts to a trusted team.

Our Values

  • We are a supportive and dedicated resource to all of our clients.
  • We create digital marketing programs that are strategic and meaningful.
  • We believe that delivering high-quality work is what sets us apart.
  • We are always engaged in improving our business and yours.

Sound like something you might be interested in? Let’s talk.


Social Media Management

  • Strategy
  • Post management
  • Contests and giveaways
  • Influencer outreach
  • Paid advertising campaigns
  • Content calendars
  • Channels:
      • Facebook
      • Google+
      • Instagram
      • LinkedIn
      • Houzz
      • Snapchat
      • Twitter

Content Creation

  • Copyediting
  • Copywriting
    • Blog posts
    • E-newsletters
    • Social media
    • Website content
  • Graphic design
    • E-newsletters
    • Infographics
    • Print materials

Brand Strategy

  • Ambassador Programs
  • Brand positioning
  • Brand voice guides
  • Analytics reports w/ analysis
  • Customer relations management (CRM)
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)