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Erica Younkin

Digital Strategist + Founder

Erica YounkinErica Younkin is a skilled marketer and digital strategist who has worked with clients across a range of industries, including CPG, health and wellness, media, real estate, higher education, non-profit, entertainment, and travel.

Erica graduated from the University of Colorado – Boulder with a degree in advertising, and began her career in New York City as a freelance editorial writer, and also as a custom invitation designer/producer for Ellen Weldon Design. From there, she transitioned to marketing, working at Nickelodeon as a digital marketing producer and then at Outside magazine as a marketing manager.

Erica eventually moved back West to work for the University of Colorado as assistant director of online marketing for student recruitment. Following CU, Erica worked in the natural/organic division of General Mills as a community manager and integrated marketing manager for LÄRABAR. It was there that Erica helped develop a best-in-class marketing model that was implemented throughout General Mills.

Erica started BRANDcrafted in 2013, and is passionate about helping businesses navigate and nail their marketing outreach.


Leah Oppenheimer

Content Specialist

Leah Oppenheimer While residing in the UK for many years, whip-smart content specialist, Leah Oppenheimer, was dedicated to academia before moving into her true passion, content marketing. After graduating with an MPhil from the University of Cambridge, she moved to London to kick off her career in content strategy and digital marketing.

Since then, Leah has worked across a number of sectors, including non-profit, tech, executive search, and conflict management for organizations including Ample Harvest and Centre for Effective Dispute Resolution (CEDR).


Kathryn Dorolek

Special Projects Manager

Kathryn DorolekTalented special projects manager, Kathryn Dorolek, is our trusted source for executing unique and one-to-one marketing strategies. Kathryn attended the University of Colorado – Boulder where she earned a degree in advertising. She kicked off her career at TDA Advertising + Design where she served a variety of food and beverage, tech, and retail clients.

From there, Kathryn transitioned to the client-side where she worked for more than 15 years with national restaurants and retail companies, including Quiznos, Bakers Square, and Mrs. Fields.


Gina Cannon

Public Relations

Gina CannonOur PR partner, Gina Cannon, has more than 13 years of public relations and communications strategy experience. Her work includes creating and executing communications plans, procuring national and local media coverage, and providing strategic communications counsel.

Gina is a master at creating compelling stories that engage media outlets, influencers, and the public. She has worked with clients across multiple sectors including health and wellness, CPG, tech, B2B, non-profit, entertainment, restaurants, and travel.

For more information, visit


Nick Hinckley

Web Development

Nick HinckleyOur web development partner, Outspoke, is led by creative director and founder, Nick Hinckley. The Outspoke team is passionate about working with brands that have a powerful and worthy message, and want to tell it in a tactical and significant way.

Outspoke is focused on the ultimate outcome of profitability, genuine impact, and a great creative relationship. They are skilled at designing and executing digital strategies that capture the attention of target audiences.

For more information, visit

BRANDcrafted Marketing

We help businesses grow by developing engaging and measurable digital marketing strategies to reach more targeted customers online. From goal setting to planning to program management, we exist to help companies operate more effectively by outsourcing their digital marketing efforts to a trusted team.

Our Values

  • We are a supportive and dedicated resource to all of our clients.
  • We create digital marketing programs that are strategic and meaningful.
  • We believe that delivering high-quality work is what sets us apart.
  • We are always engaged in improving our business and yours.

Sound like something you might be interested in? Let’s talk.


Social Media Management

  • Strategy
  • Post management
  • Contests and giveaways
  • Influencer outreach
  • Paid advertising campaigns
  • Content calendars
  • Channels:
      • Facebook
      • Google+
      • Instagram
      • LinkedIn
      • Houzz
      • Snapchat
      • Twitter

Content Creation

  • Copyediting
  • Copywriting
    • Blog posts
    • E-newsletters
    • Social media
    • Website content
  • Graphic design
    • E-newsletters
    • Infographics
    • Print materials

Brand Strategy

  • Ambassador Programs
  • Brand positioning
  • Brand voice guides
  • Analytics reports w/ analysis
  • Customer relations management (CRM)
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)


  • Allegro Coffee Company*
  • Allegro Coffee UK*
  • Cascadian Farm**

News & Media

  • Nickelodeon**
  • Outside Magazine**
  • The Conference Board

Higher Education

  • Association of College and University Educators (ACUE)
  • Colorado Mesa University*
  • University of Colorado at Boulder**


  • City and County of Denver*


  • Alder Grove Wellness Group
  • Chef Ann Foundation
  • Let’s Move Salad Bars to Schools
  • The Foundry Treatment Center*
  • The Keto Doctor
  • The Lunch Box

Real Estate

  • 8z Real Estate
  • Green Door Living
  • Gunlock Homes
  • New Vision Development Partners
  • The Oaks at Castle Rock


* With Sprocket Communications   **Employer