Erica Younkin

Digital Marketing Strategist + Founder

Erica Younkin is a digital marketing strategist and copywriter who works with clients across a range of industries including finance, real estate, tech, higher education, CPG, health and wellness, entertainment, and media; as well as diverse sectors including B2B, private and public entities, government, and non-profit.

After graduating from the University of Colorado at Boulder with a degree in advertising, Erica began her career in New York City as a freelance copywriter and marketer. From there, she moved full-time into entertainment and media, working at Nickelodeon as a digital marketing producer and then at Outside magazine as a marketing manager.

Erica eventually moved back West to work for the University of Colorado as assistant director of online marketing for student recruitment. Following CU, she worked in the natural/organic division of General Mills as a community manager and integrated marketing manager for LÄRABAR. It was there that Erica helped develop a best-in-class marketing model that was implemented throughout General Mills.

Erica founded BRANDcrafted in 2013. She has been a member of The Women’s Foundation of Colorado Empowerment Council since 2017.