Erica Younkin

Digital Strategist + Founder

Erica Younkin is a skilled digital marketer who has worked across a range of industries, including CPG, media & entertainment, higher education, health & wellness, and business/finance.

Erica graduated from the University of Colorado – Boulder with a degree in advertising, and began her career in New York City as a freelance writer, and as a designer/producer for Ellen Weldon Design. From there, she transitioned to marketing, working at Nickelodeon as a digital marketing producer, then at Outside magazine as a marketing manager.

After moving back West, Erica worked at the University of Colorado as assistant director of online marketing. Following CU, Erica served as integrated marketing manager for LÄRABAR, where she helped develop a best-in-class marketing model that was taught throughout General Mills.

Erica started BRANDcrafted in 2013, and is a member of The Women’s Foundation of Colorado Empowerment Council.